A practical guide to fix content that looks nice… but doesn’t convert.

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Before You Start: Set Your AI Up for Success

AI is a tool, not a silver bullet. To get high-quality, on-brand results:

• Use a paid version of ChatGPT (Plus) or Claude
• Set up your Custom GPT with your ICP, tone, services, and audience
• Always edit like a human: emotion + structure + credibility
• Know your core offer and ideal traveler outcome

🎥 Watch: How I built my Custom GPT for Travel Brands

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❌ Why Your Tourism Content Isn’t Converting

• You post consistently… but not strategically
• You’re writing from scratch each time
• There’s no emotional hook or structured CTA
• You’re guessing what to write next
• Your content isn’t aligned with your actual offer

✅ The Fix

1. Clarify your offer before you create

Prompt:

“What’s the #1 transformation or outcome my traveler wants?”

→ Write 3 angles on how your service helps them reach it.

2. Add clarity and emotion

Prompt: